Methodology
We Don't Just Build Courses, We Forge Experiences: Strategic Learning Design That Gets Results.
Our approach to instructional design is a dynamic fusion of proven frameworks and innovative thinking. While we respect the foundations of the ADDIE model, we're firm believers in Cathy Moore's Action Mapping – a powerful methodology that laser-focuses on measurable business goals and real-world performance. Think of it as ADDIE, supercharged for impact.
The Foundation - ADDIE, But Make it Agile
Like a seasoned chef who knows the classic recipes but isn't afraid to experiment, we use the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) as a flexible framework. But we don't let it constrain us. We believe in iterative design, rapid prototyping, and adapting to the unique needs of each project.
- Analysis: We dive deep to understand the "why" behind the training need. What are the business goals? What specific, measurable performance changes do we need to see?
- Design: This is where Action Mapping comes in. Instead of just dumping information, we work with you to craft engaging learning experiences that directly address the desired actions.
- Development: We create interactive, engaging learning materials – from e-learning modules to instructor-led workshops and everything in between.
- Implementation: We work with you to seamlessly integrate the learning solution into your organisation, ensuring a smooth rollout and maximum impact.
- Evaluation: We don't just measure completion rates. We track the real-world impact of the training, ensuring it delivers the desired performance improvement and contributes to your bottom line.
Action Mapping - The Heart of the Matter
Cathy Moore's Action Mapping is our secret weapon. It's a results-driven approach that turns passive learners into active performers. Here's the gist:
- Identify the Business Goal: What's the overarching objective we're trying to achieve? (e.g., increase sales, improve customer satisfaction, reduce errors).
- Define Observable Actions: What specific, measurable actions do people need to take to achieve that goal?
- Design Activities, Not Just Content: Instead of just presenting information, we create practice activities that simulate real-world scenarios, allowing learners to hone their skills and make the right decisions.
- Focus on Minimum Information to Perform: We avoid information overload. Learners get only the essential information they need to perform the desired actions.
The Lava Mermaid Difference
What sets us apart? We're not your typical instructional designers. We bring a unique blend of:
- Creativity: We're always looking for innovative ways to engage learners and make training stick.
- Strategic Thinking: We align every learning solution with your overarching business goals.
- Passion: We're genuinely passionate about helping people learn and grow.
- Expertise: We leverage our extensive experience in instructional design, change management and coaching, along with our Masters in Coaching Psychology, to deliver tailored solutions that meet your specific needs.
[Insert Infographic Here - A visual representation of your process, combining elements of ADDIE and Action Mapping]